Penerapan Iklan Kreatif Dan Berbasis Algoritma Di Media Sosial Guna Meningkatkan Penjualan Ava Bakery

Abstract

This activity aims to analyze the implementation of creative and algorithm-based advertising on social media to improve the marketing performance of Ava Bakery as a micro-enterprise in the culinary sector. A descriptive-qualitative approach was employed, consisting of initial observation, digital advertising strategy planning, creative content implementation, and marketing performance evaluation. The results indicate improvements across several digital marketing indicators, including an increase in Instagram followers from 350 to 700 (a 100% growth) and the acquisition of 800 followers on a previously inactive TikTok account. Engagement rates increased by 40%, while the number of incoming inquiries via direct messages and WhatsApp rose from an average of 20 to 40 messages per week. In addition, digital advertising implementation contributed to a 15% increase in sales during the activity period. These findings demonstrate that integrating creative content with social media algorithms can serve as an effective and sustainable marketing strategy for micro-enterprises in the digital era